ABOUT

About me
I’m Taha Benkirane, Currently Leading B2B Product team of Labelvie (Morocco).
Over 8 years of experience collaborating with diverse teams, from startups to large organizations.

Started as a Sales Trader, managing millions of dollars in transactions across the complex Central Africa market.

Transitioned to Product Management, driven by a passion for building digital products.

Expanded skills to web development, freelancing to design and build websites and apps.

Currently a product leader, driving strategy, innovation, and delivery of impactful digital solutions, having successfully launched products in multiple countries across Africa and the Middle East.

APRIL 2017

Graduated with a Master’s in International Commerce from IAE Lyon - France

Embarked on my journey as a Sales Trader at YC-backed startup Waystocap.

JUNE 2017

April 2018

Delivered over $1M in transactions with an impressive 10% average margin

MAI 2018

Juin 2019

Found my true calling in Product Management, transitioning to create innovative digital solutions.

October 2019

Launched The "Alibaba for Africa", but failed to achieve product-market fit.

January 2021

Executed a successful pivot, achieving product-market fit in 2 months and expanding the solution to 3 countries.

Accelerated growth by 3000%, generating $2.4M GMV in one year.

May 2021

Contributed to Series A due diligence, supporting documentation and demos, leading at the end to the company’s acquisition.

Joined Maxab, one of the most exciting startups in the Middle East and Africa, as a senior product manager, overseeing international expansion.

September 2021

April 2022

Established a new stream for low-code and no-code tools, leading a team to create a strategic roadmap for accelerated development.

June 2022

Refined my technical skills by completing Le Wagon bootcamp, enhancing my ability to bridge business and development.

October 2023

Led the company’s expansion into three countries: Morocco, Saudi Arabia, and Zambia.

December 2023

Joined Labelvie, one of Morocco’s largest groups, as Product Lead for the B2B e-commerce department.

June 2024

Took a leadership role in the strategic development and launch of a B2B ordering app, from business planning to full project delivery.

& Still

Building